People not in support of IFB 2016 are in danger of missing out
The question above was often put to someone I know. She started her career in HR as a personnel officer at British Coal in the days when we had both of those things.
The question was posed by the colliery manager, usually in response to a well-argued case for this or that innovation which would improve morale among the workforce.
The problem, of course, was that it was usually impossible to say how many extra tonnes would be added to the mine’s productivity as a result. Business marketing events are a bit like that. You can’t be sure exactly what you’re going to get out of them, but you can be sure that not taking part will produce nothing at all.
So, I totally understand when people are asked about the International Festival for Business 2016 and respond with a question similar to the one at the top of the page. I just think they’re in danger of missing out.
We should grasp the opportunities created by bringing thousands of business people to Liverpool. Apart from anything else, it saves us the time and money of going out to find them.
It’s not just me saying this. Here’s how Ian Jones, Managing Director of Warrant Group, the global supply chain provider, describes his company’s participation in IFB 2014:
“Extremely beneficial, opening up dialogue with potential new customers.”
IFB 2016 will be concentrated into three weeks, shorter than last year’s inaugural event. We see that as a positive change and it also shows that the organisers have listened to criticism.
We anticipate making a very positive contribution to IFB 2016, alongside our partners Liverpool Vision and UK Trade & Investment.
The Chamber’s main event last year – The Power of the Chamber Global Network – which we staged in conjunction with the British Chambers of Commerce, was a truly international gathering, with representatives from more than 40 countries taking part, representative of British Chambers of Commerce and the World Chambers Congress.
Exporting is a key part of our core business and we know that it helps companies to grow. And even if you don’t or can’t export, you will benefit from meeting businesses that do. The ‘Meet your Global Network’ event will be back by popular demand, even bigger and better, and we will be repeating our ‘Get Fit for IFB’ programme of events too.
So mark June 13 to July 1, 2016 in your diaries and practice your elevator pitch. It will be worth it.
Full details of the event will be announced a year out at the World Chambers Congress in Turin on June 12 2015.