Digital Marketing is now an accessible tool for all but there must be a strategy
As we emerge blinking from the recession, the world seems full of opportunities. Businesses are beginning to invest again. Consumers are feeling more confident and even the banks have stopped pretending we don’t exist.
It is also possible, really for the first time ever, for small business owners to market their products and services without spending any money. Social media and email marketing are both effective ways to attract potential customers to your website and apps such as Hootsuite and Mail Chimp are free to use and deliver professional results.
I recently delivered a Tech Tuesday seminar at the Liverpool Chamber in which I discussed some of the tools we use to grow our client’s businesses.
Marketing Grader from Hubspot which will provide you with a free assessment and plan to improve your online marketing.
Adespresso which will help you manage Facebook advertising campaigns.
Leadpages which are easy to create single page websites, called landing pages, which significantly improve conversion from online advertising.
AgileCRM which will enable you to set up sophisticated email and text sequences to follow up new business leads.
LoyalBlocks which is an automated mobile loyalty program for retail and hospitality businesses.
So how does a marketing consultancy expect to prosper in an environment when so much help is available online?
Firstly, even free marketing technology is actually relatively complex and small business owners really appreciate someone taking the time to guide them. A few pro tips can save hours of frustration.
Last year the Tech Tuesday seminars helped hundreds of business owners to take advantage of social media, email marketing and the mobile web.
Secondly, tools alone will not deliver effective results. A clear strategy is essential to put marketing in context and allow it to be measured and therefore improved.
Thirdly, once small business owners experience success with marketing they are able to develop an investment model enabling them to profit from automation and professional help.
We are launching a free webinar series to help small business owners successful plan their marketing, attract new leads, convert prospects and maximise lifetime customer value.
If you would like an invite please go to www.felixclarke.com/events.