5 minutes with...

Lorna Young, Marketing Manager, Bike & Go

Posted by Liverpool and Sefton Chambers of Commerce

Fri 03rd, Aug

What does a typical working day look like?

My role is to look after the marketing for Bike & Go which can be found at 71 sites across the UK. The geographical spread stretches from Inverness in Scotland to Liverpool Street Station in London, so there’s always a lot to do.

A typical day would see me checking emails on the train so that I can hit the ground running as soon as I arrive at the office. We see the cycling season as running between April and September, so we tend to do a lot of forward planning between October and March, looking at the best ways to raise awareness of Bike & Go among the general public, both through traditional PR and marketing, events, social media, and by reminding those who have subscribed to the scheme of the many benefits of using the bikes. As you can imagine the role keeps me busy for the rest of the year delivering everything we have planned.

I also liaise with businesses to find out whether our corporate offerings would work for them, work with third partners on marketing activities, and regularly visit the stations where the bikes are located to ensure there is plenty of visible signage on show to let people know that the bikes are there.

What advice would you give your teenage self?

I would say that things have a way of falling into place. Decide what you want, go for it, and believe that you will get there; just sometimes not by the route you had expected.

Where would we find you on your day off?

With my two sons, playing at the beach, acting as goalkeeper in the garden. . . and taking them on plenty of bike rides - of course!

What is the best advice you have been given in your career?

When I was concerned about a work situation once, a former employer reassured me by saying, ‘the sun will come up tomorrow’, and that  advice that has always stuck with me. No matter what goes wrong, or what goes right in your working day, the sun will set, and the sun will rise . . . and life will go on.

Who is your role model in business?

I am very lucky in that I have lots of amazing role models including my dad, my husband, friends and former colleagues. Rather than choosing just one person as my role model, I’d look towards anyone who is focused on what they want to achieve and adaptable enough to change with the circumstances.

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