5 minutes with...

Daniella Lawson, Area Sales Executive at Concept Defibrillators

Posted by Liverpool and Sefton Chambers of Commerce

Fri 08th, Mar

I am the area sales executive for the Liverpool area, we supply Automatic External Defibrillators to businesses throughout the UK for £1 a day! That’s right for £1 a day you can potentially save someone’s life or someone could save yours! We provide a peace of mind guarantee and a friendly professional service to all. It doesn’t matter the size of your company, we can accommodate everyone! 

What changes would you like to see to improve or develop your sector?

I would love for more focus to be drawn towards having Defibrillators in the workplace, knowing you can protect your staff, visitors or customers should they fall victim to a Cardiac Arrest and potentially save someone’s life. It’s just as important as having a fire extinguisher onsite in my opinion. They can both save a life, one is a legal requirement ones not. It just doesn’t sit right with me. 

What does a typical working day look like?

Every day is different - that makes every day interesting. I spend a lot of time networking, trying to get Defibrillators into everywhere I can. Visiting potential customers and focusing on social media to boost knowledge on Cardiac Arrests. I go home every day knowing I have done something for the community. It’s a great feeling. 

What advice would you give your teenage self?

Always smile - a smile can be the difference between building a good or bad relationship with a customer. 

Where would we find you on your day off?

At the stables with my horses & spending time with my beautiful 2 year old Charlie. 

What is the best advice you have been given in your career?

It doesn’t matter if your gender, age or nationality, the person with the best attitude, self-belief and personality will, come out on top.  

Why choose Liverpool City Region?

Liverpool is my home town, it thrives with different cultures and experiences. Liverpool is a town where you can belong, you are supported and everyone loves a good coffee & chat! It’s a town growing with new businesses and old businesses, but everyone works together to make the city a better place. 

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