AI, Automation & Business Growth: What’s Your Problem?

Posted by Mashbo

Thu 09th, May

AI or artificial intelligence is far from a futuristic idea looming on the horizon, yet few organisations are truly leveraging the opportunities the technology can offer for business growth.

When asked, in a recent survey undertaken by the Liverpool Enterprise Partnership (LEP) , if AI was used in their workplace, 24% of respondents said they didn’t know, while a further 35% said no. However, this is perhaps down to the lack of understanding of the various forms of AI.

Basic AI is in fact present in most workplaces, through automated emails, sales campaigns and social media scheduling tools. Process automation and rule-based systems can be created to address specific business issues, but many organisations are not harnessing the power of this because their approach to digital strategy is wrong.

What’s Your Problem?

“We need to do something with [INSERT NEWEST, SHINIEST TECH HERE]...” - that’s the most common brief we hear from clients and prospects nowadays. A request to do something - anything - with the latest, headline-grabbing technology. Our response is always the same - “What’s your problem?”

You see, the key to harnessing the power of tech and its transformational effects is understanding the organisational problem or challenge you are trying to address. In a world of connected living and technology that evolves rapidly, on a seemingly daily basis, it’s never been more important to avoid getting caught up in the hype and jumping on the bandwagon.

When looking at what technology can do for your business, you shouldn’t be starting from what type of technology to use. You should be starting with the problem. From that, with the knowledge of the business or sector from your team and the expertise and guidance of software development consultants like the team at Mashbo, you can work out how to respond. Identify the most impactful and cost-effective tech solution.

To learn more about how AI and Automation could transform your business, download Mashbo’s latest FREE report at www.mashbo.com/whats-your-problem/

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