5 minutes with...

Michelle Cameron, Senior Policy and Communications Advisor at the Chamber

Posted by Liverpool and Sefton Chambers of Commerce

Fri 12th, Oct

Introduce yourself

I am Michelle Cameron, Senior Policy and Communications Advisor at Liverpool & Sefton Chamber of Commerce.

What do you enjoy most about working in the Chamber?

It has been a really exciting time in the Chamber over the last 12 months as we have restructured and refocused on how we can not only support our members through our information provision and networking opportunities, but also through the more strategic work we do around policy and advocacy. One of my priorities has been taking forward the responsible business agenda which we are once again celebrating at our Annual Dinner Awards this year. From being a civil servant in the Whitehall bubble, I really enjoy the opportunity work with businesses face to face, hopefully making a tangible difference where we can.

What changes would you like to see to improve or develop your sector?

As an ex civil servant I still find Whitehall's silo approach to policy development and delivery frustrating. Transport is an excellent example. It impacts on every aspect of our lives - how we access employment, deliver essential goods and services, our health, our environment and our economic well being. We need a much more collaborative approach, at both local and national level, to maximise the impact of available resources. Having a Metro Mayor with devolved powers should hopefully make a difference at city region level.

Where would we find you in your day off?

My perfect Sunday morning is curling up on the sofa with the Sunday papers listening to the Archers Omnibus! I also have to admit to enjoying some retail therapy especially as we now have a brilliant choice in the city region ranging from Liverpool One to amazing independents.

What advice would you give to your younger self?

Frankly I didn't listen to any advice when I was younger! The positive side of that of course is that you act spontaneously and make your own opportunities. When I graduated I answered an advert in The Lady and after one telephone conversation, bought an open return and flew to New York to be an au pair for 12 months - it was an amazing experience! So my advice would be don't overthink it - just do it!

Who do you admire in business?

I come from a family of "shopkeepers" going back to my great great grandmother who ran a grocery shop next to Goodison Park so I really admire anyone who sets up their own business as I know how difficult it can be. Our Chamber Awards this year celebrate excellence in business and the applications have been such a positive endorsement of what has been achieved here in the city region. Our Local Hero nominees are inspirational and I really don't envy the judges in making the final decision!

Why choose the Liverpool City Region?

I went to University in London and returned to work there in the mid 80s not only because I loved the place but also because it was the only way to develop my career. Since I returned to Liverpool in 2004 it has been amazing to watch the transformation of the city and the growth in confidence and pride in what has been achieved so far. My friends from London love visiting me now!

To find out more about how the Chamber can support Members through our the work we do on policy and strategic communications please contact Michelle michelle.cameron@liverpoolchamber.org.uk.

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