I recently delivered a Tech Tuesday session for Liverpool Chamber in the International room where Business Owners and Marketing Managers attended to find out what Blogging was all about.
The session I ran started with a discussion based on WHERE your blog fits within your marketing strategy. We then moved on to WHO will be reading your blog. After the audience discovered two sources would be reading the blog we looked at Content vs Context and talking about writing content for no good reason won’t get you the results you are after.
The main reason people leave your company (in fact 68%) is because they believe that you don’t care about them! So what VALUE do you give them and how can you make them FEEL like you do care?
Think about the last customer who left your company. Did they tell you or did they just go? What could you have done to stop that from happening and how can you put that in place now?
I’m not saying blogging would have prevented them but by using this marketing method effectively you would be able to answer questions they may have as well as challenges and struggles and within a nurturing process been able to keep them on board.
Here are the slides from the Blogging Session - https://www.slideshare.net/secret/KUcgd5WDjNXJnLv
I have 3 questions for you to answer about blogging:
1. WHY are you blogging? What is the reason for you to spend 20 minutes to an hour to write content?
2. What are your blogging GOALS? What do you want to get out of blogging?
3. WHO are you writing for and what do they perceive as valuable?
There is a lot more than can be covered within this subject like, tools and software to use, Plug-ins, S.E.O (Search Engine Optimisation) tips and Keyword analysis… But before you get to the nitty gritty of it all, you must first answer the 3 questions above and I guarantee you WILL be writing differently!
Need a little help?
Email Amanda at firstname.lastname@example.org with the subject line “#BlogUnearthing” to book a FREE 20 “Unearthing” Session where you can chat with Amanda about your blog and how you can make it a more effective marketing pillar.