Shop Direct starts search for £600k charity partner

Wed, July 19th, 2017

Calls for organisations who support children in poverty in the North West

Liverpool-headquartered Shop Direct, which owns brands including and, is calling on organisations who support children in poverty in the North West to put forward their £600,000 digital ideas to become its next charity partner.

The partnership will see the online retailer’s 4,700-strong team throw its collective weight behind a single charitable project, offering a combination of fundraising and technical expertise to make the greatest difference and leave a legacy in the community.

The company is looking for charities that support children living in poverty in the North West and have a project to fund with digital at its core, in line with Shop Direct’s expertise and ambition to become a world class digital retailer.

Charities that apply by 27 July 2017 will be whittled down to three, before everyone at Shop Direct votes for the final digital project, with fundraising towards the £600,000 target kicking off in October 2017.

To date, Shop Direct has raised £250,000 to support Alder Hey Children’s Hospital to fund the creation and development of a world-first digital app.

Later this year, the company will also reach its fundraising target of £400,000 to enable Claire House Children’s Hospice to get its new, digitally-equipped Liverpool hospice off the ground.

Jacqui Humphries, group people director at Shop Direct, said: “Our people told us they care massively about helping children in poverty. That’s why we’re calling on local charities with this aim to get in touch with their big digital ideas.

“All of us at Shop Direct are passionate about supporting our community and we’ll help our chosen charity make a huge difference – with our expertise as well as our fundraising.”

Charities interested in applying for the partnership should visit:

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