Digital Marketing Insight Conference
12 May 12.30 - 4.30pm, FACT, Wood St, Liverpool
Twitter hashtag: #insight11
Delegate list
What does the future of digital marketing and communication hold?
Tools such as social media, augmented reality, geosocial networks and QR codes are set to change how we work and do business.
This half-day event will provide both communication professionals and more general businesses with a glimpse into how they can develop their marketing strategy and stay one step ahead of the competition.
Itinerary
12.30pm - Registration & refreshments
1.00pm - Introduction & welcome
1.10pm - Rob Beilby, MIG (Overview)
Q&A
MIG
MIG has been at the forefront of digital marketing ever since it became an integrated part of business and consumer marketing. For example, their team pioneered best practice in email design and build working closely with major clients in a variety of different commercial, retail and business sectors.
Read more about Rob Beilby
1.40pm - Mark Jennings, FreshNetworks
Jimmy Choo shoes: Foursquare Marketing Campaign Case Study
Q&A
FreshNetworks
FreshNetworks is a London-based social media agency with an international reach. They provide practical, strategic advice about using social media for real business benefits.
2.10pm - Gala Pujol, Artistic Director, Moves International Festival of Movement on Screen
Do you know who I'm? Scan me. Creative use of QR Codes
Q&A
moves
moves - International Festival of Movement on Screen brings the latest must-sees of experimental cinema and inspiring video art to Merseyside.
QR codes are cool but as all cool things they have a bad reputation, they are misunderstood by a large group of people and unknown by most of the rest. And that's cool too! But why is this so? The answer is behind them; content and strategy. QR codes are merely applications to make our life more exciting and give access to information easier and faster. But when they are misused they can defeat their own purpose by becoming unattractive, distracting and even annoying. Embrace the potential marketing benefits of these simple, environmentally friendly, although ugly, 2D codes by exploring its endless creative and artistic possibilities.
2.40pm - Break/refreshments
3 10.pm - Phil Blything, Glow New Media
Selling Social Media Upwards - getting leadership buy in
Q&A
Glow New Media
Glow is an award winning team of specialists, each actively involved in shaping the future of web design and digital marketing. We've been working in internet marketing for over a decade.
3.40p - Adrian McEwen, Freelance
Bridging the gap between the digital & real world
Q&A
Adrian McEwen is an entrepreneur from Liverpool. He runs MCQN Ltd., an Internet of Things consultancy creating systems to sense, monitor or interact with their physical environment.
Adrian will also be bringing Bubblino along for the day, as an example of real-life web interaction. Bubblino is a Twitter-monitoring, bubble-blowing Arduino-bot. He watches twitter for a chosen keyword and every time he finds a new mention then he blows bubbles. For the conference he'll be looking out for the hashtag #insight11.
4.10pm - Bryan Adams, PH Creative
Conversion rate optimisation & making better use of digital marketing
Q&A
Ph. Creative
Ph.Creative is a full service internet marketing agency based in Liverpool specialising in the combination of online and offline marketing strategies to effectively promote your business, create a brand awareness and provide a lead generation system that works for you. Services include web design and web development, SEO, PPC, email marketing and social media marketing.
4.40pm - Networking/refreshments
Places are just £40
Please book your places here
Lean more about FACT on their website
Get directions (Google Maps)
