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17th May 2022 / 8:00 am - 10:00 am

Business Breakfast: B2B Social Media Marketing

Brett Building, Oxford Street, Liverpool, L7 7BD

Free (Members)

Register now

By: University of Liverpool

University of Liverpool Management School celebrates five years of its Business Breakfasts

The Management School is celebrating five years of its Business Breakfast series. Since the first event, held back in 2017, 18 events have been hosted covering topics such as: Big Data; Equality, Diversity & Inclusion; Cybersecurity; Blockchain; Mental Health & Wellbeing; Leadership; Gamification; and Productivity & Growth.

As well as speakers from the Management School’s academic community, leaders from organisations including: Growth Platform; Hays Recruitment; Grant Thornton; Merseyside Police; Liverpool City Region Combined Authority; the Women’s Organisation; North West Business Leadership Team; KQ Liverpool; KPMG; Accenture; and Bruntwood have also delivered insightful presentations and opinions.

About this event

At a time when many businesses have now emerged from ‘fire-fighting’ mode during lockdown and are once again planning ahead, join them for this informative session which will explore how B2B social media marketing can help businesses strategically enhance their marketing activity and business relationships. What is the latest thinking and how can business leverage their social media presence to achieve growth?


  • Dr Severina Cartwright, Lecturer in Marketing, University of Liverpool Management School. Severina’s research focuses on business-to-business marketing, relationship marketing, social media marketing and digital marketing.
  • Ruth Hartnoll, Founder & Content Director, Matchstick Creative a Liverpool-based purpose-driven digital marketing agency. Ruth is also a mentor for the Future Female Leaders programme, a Trustee of the Awesome Foundation and is a Digital & Creative Board Member with the Liverpool Combined Authority.

Refreshments will be provided at this event.