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13th Jun 2024 / 9:00 am - 11:30 am

Business Breakfast: Important Conversations- Enhancing Patient and Family Experiences in Hospices

Seminar Room 6, University of Liverpool Management School, Liverpool, L69 7ZH

Free (Members)

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By: University of Liverpool

Join the University of Liverpool Management School for its latest Business Breakfast event which will take place at the Management School on Thursday 13th June 2024 – “Important Conversations- Enhancing Patient and Family Experiences in Hospices.”

Our expert speakers, Professor Pippa Hunter-Jones  (Professor of Marketing, ULMS), Professor Lynn Sudbury-Riley (Professor of Marketing, ULMS) and Helen Brown (CEO, Wirral Hospice) will discuss patient and family experiences connected to the delivery of hospice care, and facilitate recommendations on ways to improve the service offered.

The event will provide insights into the research conducted by Prof Pippa Hunter-Jones and Prof Lynn Sudbury- Riley and its practical applications in collaboration with Wirral Hospice, as well as how this can be carried forward throughout the sector.

Pippa Hunter-Jones, Professor of Marketing at the University of Liverpool Management School

Pippa Hunter-Jones is a Professor of Marketing, and Subject Group Head of Marketing. Pippa has a passion for research which explores the service needs and experiences of ‘vulnerable consumers’. This passion has resulted in numerous lines of research enquiry linked to aspects of service, service systems, service design, transformative service research, particularly linked to the health care sector. Current projects underway cover different parts of the healthcare economy and include: primary care (e.g. primary care networks; technological innovations); acute care (e.g. innovations in healthcare); mental wellbeing (e.g. effective models of service delivery); and palliative/end-of-life care (e.g. the service user experience).

Lynn Sudbury-Riley, Professor of Marketing at the University of Liverpool Management School

Lynn Sudbury-Riley is a Professor of Marketing and the Director of Education for the Marketing Subject Group. Her research primarily focusses on improving quality of life for vulnerable consumers and examines ways in which marginalized consumers face difficulties in access to and consumption of products and services. Lynn’s recent research in health, particularly palliative care, emphasizes the ways in which service needs to be refined to improve access and experience for vulnerable consumers. Lynn also examines bereavement, especially during the COVID-19 pandemic. To date Lynn has completed research projects with several NHS palliative care providers and different hospices around the UK, as well as COVID-19 bereavement groups. This work has attracted numerous grants and has informed government policy at various levels.

Helen Brown, CEO of Wirral Hospice St John’s

Helen joined Wirral Hospice as Chief Executive in August 2017. Prior to that she was Clinical & Operations Director at East Cheshire Hospice and has more than 42 years’ experience in nursing and education. Helen completed her Masters in Hospice Leadership with her dissertation exploring the culture of Hospices and the impact on the organisation and service users. Her focus is on leading an open and transparent Hospice, a ‘learning organisation’ continuously developing, learning from every event and interaction to inform present and future working. Helen and her team are committed to research both clinical and organisational, and how this can enhance the patient experience and that of those around them.

Note: We cannot discuss individual cases or experiences during the Q&A Session.

Event Details

Date: Thursday 13th June 2024
Time: 09:00–11:30 (Session will begin at 09:25)
Event location: The University of Liverpool Management School, Seminar Room 6, Chatham Street, Liverpool, L69 7ZH

Important: To promote sustainability and minimise waste, this event will only provide tea, coffee, and biscuits – breakfast will not be included.


09:00-09:25 – Tea, coffee, biscuits and networking
09:25-09:30 – Welcome
09:30-09:50 – Presentation by Prof Philippa Hunter-Jones & Lynn Sudbury-Riley (ULMS)
09:50-10:10 – Presentation by Helen Brown (Wirral Hospice)
10:10-10:30 – Panel Q&A, Chaired by Hazel Kennedy (External Engagement Manager, ULMS)
10:30-11:30 – Further networking