As part of this process you will need to identify all aspects of introducing the product for understanding the customer needs, how you can meet them and what resources you will need. (Internal or external collaboration with partners or suppliers in your value chain)

The Value Proposition will enable you to question your assumptions about the product attributes and features to identify if they fully meet your potential customer needs. As a result you will identify your value proposition and hence the unique selling point for your product.

Once you have identified the value proposition, you will then go on to develop a Business Model Canvas to integrate the product into your business : the selling channels, marketing channels, and the business processes needed to successfully enter the market segment you are targeting.

This session will be over 3 hours, and will be followed by a one-one online coaching session (2-3 weeks after the workshop)

Please note :

* Free for eligible participants see criteria .

Enterprise Hub Skills at Liverpool John Moores University is funded by the European Social Fund. This programme is open to people living in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton) but please contact our team to check full eligibility criteria.

You will need to provide evidence of your right to live and work in the UK , your employment status and also fill in a registration form. Examples of evidence you could provide include:

• Passport/ Birth or adoption certificate

• payslip, correspondence from employer, correspondence from HMRC

Our team will discuss this with you based on your individual circumstances. Please email our team for further information ehs@ljmu.ac.uk