Learn how Artificial Intelligence (AI) technology can inform your marketing strategy.
This online workshop explains what ChatGPT is and how it can help you find “PICE”. Personas: Influencers: Content: Engagement. The workshop is split into 4 activities covering the PICE framework.
The workshop will explain what PICE is and will help you to get started with creating your marketing strategy. The focus is on creating personas who are an example of your ideal customer, understanding which influencers already have your ideal customer as an audience, what content to create to attract them and what metrics you can use to measure the engagement and success.
Activity 1
Learn who’s interested in your product or services, then let ChatGPT know who this person is and ask it to tell you what area they live in, their age and their vocation. Find out what interests them, their behaviours, their motivations and their challenges. Once you have this information you can:
Tasks for the AI
1. Ask ChatGPT what interests you should create on Facebook/Instagram Ads.
2. Ask ChatGPT to create a questionnaire to validate your assumptions from the Personas activity.
3. Ask ChatGPT to create a storyboard of your customer based on what they have already suggested and recommended
Activity 2
Find the people (Influencers) who already have the audience of your target personas, then let ChatGPT help you understand who they are how you can reach them and pitch to them.
Tasks for the AI
1. Ask ChatGPT to tell you where to find influencers
2. Ask ChatGPT to tell you how you can pitch them with an outreach email.
Activity 3
Learn what type of content to create to try and engage with the personas. Let ChatGPT suggest keywords, topics, themes to talk about, content creation, briefs, outlines and promotion.
Tasks for the AI
1. Ask ChatGPT to suggest what content to create and on what channels
2. Ask ChatGPT to create a content brief based on suggested content creation
3. Ask ChatGPT to outline what should be included in the content
4. Ask ChatGPT to suggest promotional copy for the content when sharing on other marketing channels
Activity 4
Engagement – what to measure to track if certain content is engaging with your customers (personas) including website metrics, social media metrics, search engine optimisation metrics, email metrics and Paid Ads.
Tasks for the AI
1. Ask ChatGPT to provide metrics for each of the channels above
2. Ask ChatGPT how you can find these metrics
* Please note free subject to criteria :
Enterprise Hub Skills at Liverpool John Moores University is funded by the European Social Fund. This free programme is open to people living in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton) but please contact our team to check full eligibility criteria.
You will need to provide evidence of your right to live and work in the UK and fill in a registration form. Examples of evidence you could provide includes:
• Passport
• Birth or adoption certificate
We will also need some evidence of your current employment status, ( e.g. redacted payslip or letter from employer) but our team will discuss this with you based on your individual circumstances.
Once you register on Eventbrite, one of our team will contact you in due course to complete the necessary ESF paperwork.
Any questions please email our team for further information ehs@ljmu.ac.uk