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9th Jun 2022 - 7th Jul 2022 / 12:30 pm - 1:30 pm

Facebook Paid Advertising Fundamentals

Online course

Free (Members)

Register now

By: Oxford College of Marketing

This 5-week course is designed to provide you with a practical framework to be able to successfully plan and execute Facebook ad campaigns.

Our masterclass will give you a step-by-step understanding of how to develop and implement Ad campaign plans in practice, based on sound research and led by strategy. The course will take you through the key steps in setting up your ad account, deciding on objectives and target audiences as well as how to successfully optimise and scale your ad campaign.

The course will include:

  • Setting up your Facebook Ad Account and implementing the Facebook Ad Pixel
  • How to create an effective campaign plan
  • Setting the right advertising objectives
  • How to build an Ad audience
  • Creating and building suitable Ad creative
  • The anatomy of a high performing ad
  • Successful day-to-day campaign management
  • Trouble shooting issues with your Ads
  • How to optimise and scale your campaign