Learn how to promote a business, identify unique selling points (USP) and how you can use these to establish your business positioning.
In this level 3 module you will gain an understanding of how to promote a business. You will learn how to identify the unique selling points (USP) of the business and how you can use these to establish your business positioning.
Develop an awareness of the principles of promotion and advertising from a business/social enterprise perspective. Consider a range of traditional and digital promotional techniques to apply to your business and communicate your positioning. This will include looking at some basic principles to help with Search Engine Optimisation for your business and how you might best utilise social media platforms.
As part of the module, you will develop a marketing plan for your business or enterprise, using the knowledge and guidance you will gain on this module. Once you have a developed your plan, you will discover simple ways to evaluate the return on advertising and promotional activities, including ROI (return on investment), increased sales and raising awareness. Finally, you will design a matrix for enterprise evaluation.
At the end of the training session there is an assignment in which you are required to identify unique selling points and briefly outline how these may be exploited. You should then examine a range of promotional opportunities, methods and techniques to develop the enterprise to identify their positive and negative features.
You should then develop a plan for a range of activities to promote the enterprise. This should also establish the criteria for evaluating the return on advertising and promotional activities.
You are expected to spend approximately 7 hours researching your workplace context, preparing for and writing or presenting the outcomes of this assignment for assessment. The ‘nominal’ word count for this assignment is 1000 words: the suggested range is between 800 and 1500 words.
Enterprise Hub Skills at Liverpool John Moores University is funded by the European Social Fund. This programme is open to people living in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton) but please contact our team to check full eligibility criteria.
If you have not already done so, you will need to provide evidence of your right to work in the UK and fill in a registration form. Examples of evidence you could provide include:
• Birth or adoption certificate
We will also need some evidence of your current employment status, but our team will discuss this with you based on your individual circumstances. Please email our team for further information firstname.lastname@example.org