Uncover the essentials of a successful social media presence with this introductory course. Understand the power of social media networks and how organisations can utilise them to effectively build and engage with their audiences. Build your knowledge on developing a suitable social media strategy and relevant content as well as how to measure social media ROI.
The course will cover a range of topics including:
- How businesses can take advantage of social media to engage with their audiences
- How social media marketing supports other digital activities
- The different social media networks and best practice use
- Social media monitoring
- Producing content for social media
- Producing a social media plan
- How to successfully measure and optimise social media activities
Virtual Class Times : 12.30pm – 1.30pm