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26th Apr 2022 / 9:30 am - 5:00 pm

Taking England to the World

INNSIDE Liverpool, Old Hall Street, Liverpool, L3 9PP

Free (Members)

Register now

By: Growth Platform

Market leading training delivered by VisitEngland – the official tourism experts for travel to England.

What if you had access to a £28.4bn market? Would you take the opportunity?

In 2019, the UK tourism industry was worth £120bn, with inbound markets providing £28.4bn and domestic markets providing £91.6bn. Did you know only 9.8% of UK SMEs focus on international audiences who, on average, spend 3 times more than the domestic traveller?

Liverpool was the 5th most visited city in the UK by international visitors before the pandemic and to help restore the sector, £3.2m is being invested in a destination marketing campaign over the next 3 years to generate demand for leisure and business tourists from both domestic and international markets.

VisitEngland would like to invite you to Taking England to the World – a one day training programme which aims to help your business to be ready to reach new customers, grow your revenue and capitalise on pent-up demand and develop new markets.

Taking England to the World has been created and is being delivered by industry experts providing information on insights and research, marketing, product development, distribution and partnerships to create a fully rounded training offering.

With content covering all aspects of getting ready to work with the travel trade to attract new customers, this training course will cover an overview of the key markets to England, defining and distributing your product offering, to building powerful relationships and creating engaging content.

Developed as part of the government’s £40M Discover England Fund, this free course is designed to equip you with the skills and foundations to develop and promote your product for sale in key markets.

Who is it for?

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

What is the cost?

The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and will be offered on a first come, first served basis. This event is offered free of charge, however a £25 no show fee will apply if a registration has not been cancelled within five working days of the event, to cover costs.


Welcome and refreshment

  • Domestic Tourism
  • Inbound Tourism
  • Obstacles to market
  • Opportunities abroad

Morning Coffee break

  • Meet the market
  • Defining your product offering

Buffet lunch break

  • The travel distribution system
  • Pricing your product

Afternoon coffee break

  • Building powerful relationships
  • Creating engaging content

Wrap up and final question (end of training)