Liverpool-based agency HG Marketing has been named Leading Healthcare & Wellness Marketing Agency in the SME News 2025 Business Elite Awards. The team has also been shortlisted for the 2025 Merseyside Business Awardsby Business Awards UK.
These achievements mark a significant moment for the boutique agency, which specialises in marketing for health, wellness and life sciences organisations across the UK.
Founded and headquartered in Liverpool, HG Marketing works with a wide range of purpose-led businesses — including private clinics, Employee Assistance Programme (EAP) providers, pharmacies, health tech companies, and wellness brands. The agency supports clients through brand strategy, messaging, content, campaigns and digital marketing with a clear focus on compliance, clarity and commercial impact.
Supporting purpose-led health and wellbeing businesses
Founder and Director Helen Gowar says the agency’s recognition is a reflection of its specialised approach.
"We’re proud to work with clients who are genuinely improving lives — from small clinics to national wellbeing providers. Our job is to help them communicate clearly, grow confidently and build trust with the audiences that matter most.”
The HG Marketing team brings a sector-specific understanding that sets it apart from generalist agencies. Every project is delivered with care, collaboration and a deep understanding of the regulatory and emotional context in which healthcare and wellness brands operate.
Committed to growth in Liverpool and beyond
While HG Marketing works with clients UK-wide, the team remains strongly rooted in the Liverpool business community. Being shortlisted for the Merseyside Business Awards is a point of pride, and a testament to the agency’s growing local profile.
As members of the Liverpool Chamber, HG Marketing is committed to contributing to the regional business landscape, supporting fellow SMEs and championing ethical, effective marketing in the health and wellness sector.
For more information about HG Marketing or to explore their services, visit https://hgmarketingagency.co.uk/