New identity for leading North West law firm

Thu, August 10th, 2017

Jackson Canter Group has rebranded as Jackson Lees Group

Leading North West law firm the Jackson Canter Group has rebranded as Jackson Lees Group, incorporating Jackson Lees and Broudie Jackson Canter. The rebrand has been borne out of the desire of the business to have a consistent message, tone of voice, culture and customer proposition across what used to be disparate brands and geographies; Lees Solicitors (Wirral), Quality Solicitors Jackson Canter (Liverpool and Manchester) and Broudie Jackson Canter (Liverpool).

The Group undertook extensive research, both internally and externally, before developing the new identity. The research demonstrated how loyal employees and clients were to the firms that supported and represented them; Jackson Canter, Broudie Jackson Canter and Lees Solicitors. The new identity brings together the brand equity and strength of identity of each of the brands and allows the Group to have a consistent focus and message on serving the communities within which they work.

Commenting on the rebrand, Brian Cullen (Jackson Lees Group CEO) said, “We are a dynamic business with an ambition to grow and provide our clients with an outstanding service. Our new identity is one facet of our brand, it is the client experience which has shaped the brand development and it is our people who truly embody what we are. We specialise in a wide variety of legal needs and we knew that we needed to simplify how we communicate with those who we serve. It is this insight which led us to position our proposition under three pillars – Defend, Protect and Secure – it’s what we do.”

www.jacksonlees.co.uk

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