Talking 'good' business

Fri, February 28th, 2020

Paul Cherpeau, Chief Executive of Liverpool Chamber:

Paul Cherpeau, Chief Executive of Liverpool Chamber:

I am sure that most of our members consider themselves to be “good” businesses. I never fail to be impressed by the innovative and creative initiatives that we hear about through regular meetings with members, which are essential for sustainable business growth, yet often go unnoticed or uncelebrated.

Every good business however has the potential become an even better one! So say the organisers of Liverpool city region Good Business Festival, which is being held in October, and which has set itself some ambitious challenges in both its programme and its longer term legacy.

Combining business and culture, it aims to be more inclusive and with more of a local focus than previous international business events. The Chamber has been delighted to welcome Garth Dallas from the Good Business Festival to three business briefings this week not only to explain the purpose of the festival but also to understand what businesses need from events like this, particularly small businesses.

The overwhelming feedback was that the Festival content needs to be as practically focussed as possible, whilst recognising that there will be a place for discussion of wider theoretical and ethical themes. Striking the right balance will be fundamental to the Festival’s success if it wants to attract the business sector more generally and the festival team recognise this.

As a Chamber, we want to ensure that our members maximise the opportunities it undoubtedly offers, providing relevant content, participating in the festival itself and benefitting from its longer term legacy. Successful outcomes must include a focus on tangible business benefits including referrals and introductions to new customers, promotion of goods and services and achieving cost savings and efficiencies.

Details are still being finalised and Garth and his colleagues genuinely want your input to create a successful and substantive Good Business Festival which is more than just a clever strapline. For more information on the festival visit www.thegoodbusinessfestival.com/

If you would like to feed in your thoughts via the Chamber or would like more information on the Chamber’s Responsible (“Good”) Business Forum email policy@liverpoolchamber.org.uk

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