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TransPennine Express announces Snowdogs Support Life sponsorship

TransPennine Express (TPE) is set to join West Yorkshire’s largest-ever public art trail this September.

The train operator is to encourage customers to explore different parts of its network by sponsoring a sculpture on the Snowdogs Support Life, Kirklees art trail.

Organised by The Kirkwood, in partnership with Wild in Art and Snowman Enterprises Ltd, Snowdogs Support Life, Kirklees is inspired by the much-loved animated film, The Snowman™ and The Snowdog, the sequel to Raymond Briggs’ classic picture book and film The Snowman™. The magical sequel is celebrating ten years since it was first broadcast on Channel 4, this year.

Darren Higgins, Commercial Director for TransPennine Express said:

“We are thrilled to be sponsoring a sculpture as part of the upcoming Snowdogs Support Life art trail.
“We are proud to serve communities across Kirklees and are looking forward to welcoming visitors to the art trail onto our trains this September.”

TransPennine Express commissioned the ‘Kirklees Rocket’ Snowdog sculpture from local artist Chris Leaper, who paid homage to the expansive railway links that connect Huddersfield with the rest of the UK.

The sculpture has been lovingly hand-painted and will join the art trail this September alongside more than 60 unique Snowdog designs. The Snowdogs will be on display across Kirklees for visitors to visit and admire.
The spectacular free art event will help raise awareness and essential funds for The Kirkwood as it continues its work to help and support those living with a life-limiting illness in Kirklees.

Darren added:

“We share a core value with the trail – bringing people together as a way to help the economy grow while encouraging visitors from far and wide to explore new parts of the region.”

Duncan Batty, Director of Income Generation and Marketing with The Kirkwood said:

“We are delighted that TransPennine Express has come onboard as a sponsor of Snowdogs Support Life, Kirklees. It’s a truly unique and exciting event for our local area, and we are expecting lots of people to be out on the trail this autumn.

“There’s no better way to explore parts of the trail than by rail, and we hope visitors from far and wide will take the opportunity to visit new places that they’ve never been to before here in Kirklees.”

The trail will take place across Kirklees from 2 September for eight weeks and will cover key calling points on the TPE network including Huddersfield, Dewsbury, Batley and Slaithwaite.


For more information on Snowdogs Support Life, visit this Website

For more information on The World of Snowman, visit this Website