They argue that IWD should be about taking action to create a more equal, prosperous, safe, and inclusive world for women. However, each year, public and private bodies engage in performative actions and events without genuinely addressing tangible issues faced by women, including the gender pay gap, workplace discrimination, and the unequal distribution of public investment in women’s support services.

According to the organisation, women are angry that International Women’s Day is being “hijacked” by organisations that superficially mark IWD through one-off events and social media marketing, while their policies and day-to-day practices consistently neglect the specific needs and challenges faced by women.

Sue Oshikanlu, the Chair of The Women’s Organisation Charity said,

“Women are tired of the constant stream of events, panels and social media noise which is a convenient distraction from taking concrete actions that could truly impact women’s lives,”

“For example, securing funding when starting a business, affording childcare, public investment in women’s services or providing assistance with their workplace wellness.”

The Women’s Organisation Social Enterprise Chairperson Pat Shea Halson said that International Women’s Day is being used by some as a mere marketing and PR opportunity which undermines and trivialises the significance of the day, overshadowing its core message.

Pat Shea Halson, Social Enterprise Chairperson commented,

“We celebrate women’s achievement and acknowledge their struggles 364 days of the year and it is unacceptable when we see organisations openly celebrate themselves on IWD. However, when checking the Gender Pay Gap BOT @PayGapApp they are paying their female staff 20% less than their male staff and in some cases the gap is much wider,”

“We urge all women and men to call out and challenge inequality where they see it. We call for real action rather than platitudes and for organisations to take practical and measurable actions to improve gender equality.”

This year, The Women’s Organisation will concentrate on supporting women by advocating for their Women’s Workplace Wellness program to SME’s and asking them to take up the training and resources to help their female employees.

Sue commented,

“It’s time to call for tangible actions, investments, and support for women, and move beyond mere words,”