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Nobody Knows Me Better campaign launched to increase regional awareness of the extreme realities faced by sibling groups during adoption


Nine Regional and Voluntary Adoption Agencies have come together to deliver the Nobody Knows Me Better campaign and raise awareness of the need for more sibling group adopters across the North West.

Nobody Knows Me Better shares the stories of sibling groups that have been adopted by individual families, ensuring that their bond will continue to grow as they age. Launched alongside a video animation featuring the real voices of adopted siblings from across the region, the campaign strives to not only increase awareness but to share the positives of adopting sibling groups.

The campaign has been brought forward by Adoption Counts, Adoption in Merseyside, Adoption in Lancashire & Blackpool, Adoption Matters, Adoption Now, Caritas Care, Nugent, Barnardos and Together for Adoption.

The circumstances facing sibling groups up for adoption is evidenced by data statistics. These statistics have been collected by all North West Regional Adoption Agencies in January 2025. 145 (39%) of the 374 children facing adoption in the region are part of a sibling group. Meanwhile, sibling groups tend to wait seven months longer before finding an adoptive family due to the lack of prospective adopters approved.

Over the past year, Nugent is proud to have supported the adoption of sibling groups to their forever homes. It is hoped that the campaign will encourage other families to adopt sibling groups going forward.

Outlining Nugent’s decision to back the campaign, Jo Henney, CEO of Nugent, said:

“At Nugent, we understand just how important being together is for sibling groups. Through our adoption agency, we provide opportunities for children who have experienced a difficult start, to enjoy a positive, safe and secure family life. Adopting a child is a truly rewarding experience, watching them grow into their own unique, inspiring person. The strength of the parent-child bond comes from the love, care, and support you provide along the way.

We believe it’s essential to keep siblings together whenever possible during the adoption process. The heartfelt stories shared in the Nobody Knows Me Better campaign highlight just how important this bond is, and why more needs to be done to make it a reality for more children.”

To find out more about the “Nobody Knows Me Better” campaign, please visit www.adoptionnorthwest.co.uk

For more information on Nugent, visit www.wearenugent.org