What will your brand say about your business in 2016?

Going into 2016 this is a vital question for every business.

Posted by Ben Pinnington

Director at Polaris Media Management Ltd

Fri 08th, Jan

The starting point is that every company brand communicates messaging whether you mean to or not. If your company brand is not reinforced by clear marketing, the messaging you give out can be bland and weak leading the market to not truly understand you.

 Some points to consider:

* How is your company currently known by the market?

* What is the perception of your reputation and quality?

* Is your company perceived to have momentum - is it seen to be growing in popularity?

* Does the market understand all the services you offer?

* Does the market appreciate your unique selling points?

* What forms of marketing reach your target customers and positively raise your brand profile? ie: publicity, e-newsletters, social media, networking, trade fairs, advertising, presentations, client referrals.

 Polaris’ advice:

  • think hard about your unique selling points. Review them, test them and work out which grab people. What genuinely makes you different and gives you a competitive edge. Build your brand by repeating these in marketing consistently.
  • ensure your brand reflects the personality of the business. What matters to you? Quality, customer service, investing in your workforce, caring about your community? Whatever it is make sure your marketing reflects this.
  • use every marketing tool available to promote your brand messaging. You have to tell the marketplace you exist. You have to stand out. Do not fade into the crowd of dull, quiet mediocrity. You are passionate about what you do. So reach out to the market place and communicate that passion. Publicity remains one of the most effective ways of raising your brand to a mass audience.

CASE STUDY: CAMMELL LAIRDAbove pictured: Cammell Laird built the flight decks for the new QUEEEN ELIZABETH CLASS aircraft carriers reflecting its world-class facilities and workforce.

  • Polaris client Cammell Laird is a strong example of a company that knows exactly what its brand is about. Under clear leadership the Cammell Laird of today consistently promotes the standard of its work, its investment in apprentices, its multitude of charity works and the calibre of facilities. Importantly it clearly explains to the marketplace what it does now. This is critical as the company has a mighty history of ship building, dating back the 1830s, which can lead to misconceptions. The fact is Cammell Laird is fundamentally different now to what it was in the past. Today the company is diversifying, it no longer solely builds ships. It still excels in ship repair, refit, conversion and ship building. However, Cammell Laird can also offer its world class workforce, facilities, supply chain and unique geographical position to build modules for the civil nuclear sector as well as support the building and servicing of offshore windfarms.Cammell Laird uses a wide range of marketing to promote its brand including publicity, trade fairs, newsletters, presentations, social media and event sponsorship.

         So what does 2016 hold for your world-class brand?

Leave a comment

Comments...

Posted by wensi

qnc jelly gamat obat tradisional agar anak lahap makan manfaat qnc jelly gamat untuk kesehatan obat darah tinggi herbal agen qnc jelly gamat gamat emas kapsul jual qnc jelly gamat di bandung cara mengobati benjolan di vagina cara mengobati congek secara alami cara mengatasi haid tidak teratur agar cepat hamil cara menghilangkan keloid secara alami obat benjolan di leher cara mengobati gatal di selangkangan cara mengobati anyang anyangan secara alami dan cepat obat stroke ringan obat kolesterol tinggi pada ibu hamil obat kista ovarium obat asma obat radang usus besar cara menghilangkan varises obat jantung bocor cara mengobati vertigo secara alami obat Kanker Payudara obat kanker rahim stadium awal cara menyembuhkan penyakit difteri obat untuk borok di kepala Cara Mengobati Diabetes Melitus obat Kista Coklat Obat herbal Penambah Gairah Wanita cara mengobati hepatitis b secara tradisional Cara Mengobati Tukak Lambung Secara Tradisional obat nyeri sendi lutut cara mengobati keputihan secara tradisional Cara Mengobati Batu Empedu Tanpa Operasi obat herbal kista rahang Cara Mengobati Jantung Bengkak Secara Tradisional Obat Penghancur Batu Ginjal Herbal obat daya tahan tubuh cara mengobati mata buram secara alami Cara Alternatif Mengobati Ginjal Bocor Cara Mengobati Gula Darah Tinggi Obat Tumor Ovarium Padat Cara Mengobati Maag Pada Ibu Hamil cara mengobati gagal ginjal tanpa cuci darah tasik berbisnis obat tradisional agar anak lahap makan obat tradisional telapak kaki bolong bolong obat tradisional untuk anak yang susah buang air besar obat tradisional saraf kejepit di pinggang obat tradisional kista coklat obat tradisional penyembuhan luka operasi caesar

Posted by Check Cashing Oceanside

Thanks greatly as well as allow me to obtain the info you’re so great, as well as much better subjects. I believe I have to invest some time to locate much more assets in order to info. I believe everybody that appeared it will likely be thinking about this. Right now follow-up Check Cashing Oceanside I love this greatly. Excellent publish.

Posted by jay tse

rs, it is a very troublesome thing. Fortunately, the factory welfare section has a Wang Shushu, because the working relationship with the local farmers are familiar with, in his coordination, in addition to bear the medical expenses, the parents bought a little sugar fruit to see people to be relieved. In the county on the normal school, I occasionally also go to school by bike. There is a weekend home, students Cheap Nike Air Max Shoes from the same factory did not catch the car back to the factory, then with my companions. As the car is worn, bad with people, the two had to ride for a ride: I ride a way to wait for him to come over, let him ride a way, he waited for me to go over. Air Max Shoes Online But the last section of the road is too long, he actually did not wait for me, but has been riding to the destination. For which I am greatly displeased, for several days did not care for him. After superstar adidas the work, I finally bid farewell to the old bike that bike, with a semi-new bike. I rode it to work, every day by the scenery of the road intoxicated; I rode it for the first time with my female students to go to the factory to visit her health school students, came back when the night has come, walking at the foot of the mountain Nike Air Jordan Pas Cher really some I rode it to take her daughter to explore the spring, my daughter's innocence often touched my heart chord; I rode it to participate in school youth teacher cycling team, happily went to Hongfeng Lake tourism, that is my ride time Long, run the farthest one, my colleagues and I left there in the youth of the photo, but also left a permanent memory. In the mid-nineties, I left the ravine when the old bike are transferred to deal with the. To the new city to buy a new bike, in the unit to work seven or eight years, I have to two or six bar bikes, as the rise of the line gate brake and more and more light aluminum alloy bike, I only Riding a few days will be no interest. Into the new century, the family has a van, and later replaced by a car, the bike will disappear in my life. Today, urban traffic problems are getting worse. Running in the urban areas, riding electric cars really good. But the electric car is too heavy, storage and charging are not convenient. In order to promote green travel, but also because of leisure life and fitness needs, I decided to buy a bike. Comparatively, I still have a soft spot for the retro vintage bike, so he spent 460 yuan on the Internet to shoot down, only two days, from Shanghai, the permanent two six bike to home. I hastily use the store to send special tools, one after another Nike Roshe Run to install the front wheel, handlebar, car, seat, pedal, and debugging Cheap Nike Air Max car ring. About two hours later, a brand new blue and silver-based bike chaussures de course Nike stood in sight. Is this feeling, returning to the feeling, kind of feeling, very successful feeling. Downstairs riding a circle, really good, and keep Nike Air Max 2017 Scontate returning high. Occasionally someone will blurt out this car is good. This permanent bike, style tradition, the color is very fashionable, Dianzhuo not heavy, riding is very secure. Riding on the road without any abnormal sound, I like this feeling, always think this is the best quality realm of the bike. In addition to riding this bike, I like to slide in the car when the chain down, wanted to hear the sound of the flywheel sound. Riding a bike on the road, seeing the fast lane on a variety of cars gallop forward, slow lane on the size of electric cars roaring past, to feel their own world suddenly slow down. Calmly pedal, leisurely

Post a comment