Social media is everywhere. But what are the business benefits?

Posted by Laura Nicholson

Social Media Executive at IBMS

  • T: 0151 720 1723
Tue 05th, Jan

Social Media is definitely set to take over and many would argue it already has. Everyone, old and young, has an idea of what it is, if not how it’s used. Everything can be done via social media, from selling your house, ordering your dinner, to finding a job (not forgetting to mention knowing what a person looks like, how old they are, where they were born and where they went on holiday in summer 2011 before you have even met them). Therefore, we have recognised an ever-growing importance for the use of Social Media for business within our company.

As a recruitment agency, IBMS are constantly on the lookout for new and exciting talents, as well as potential clients with whom to form strong partnerships, and what better way to find it than social media?

We challenge you today to name someone, anyone, that isn’t making some sort of use of Social Media, whether it be for personal, business or both, whether you are stalking your mates new boyfriend, wishing a distant relative a ‘Happy Birthday’ or counting the ‘likes’ on your brand new business page, it is used in day to day life.

IBMS are keen to engage with as many people as possible, and have recognised social media as a great way to do this. In return, we like the way social media offers the opportunity for people to choose how to engage with us, in a way that best suits them. We believe that the online world is an essential tool for business growth – gone are the days of sending an email and in its place are Facebook Messages, statuses, hashtags, Twitter’s Direct Messages, LinkedIn Endorsements, alas the options to connect and communicate are never ending. With all of this at our fingertips, there is no doubt that social media is increasing our accessibility.

In a recruitment business, things are constantly on the move – social media is not only a great way to connect with clients and candidates alike, it is also a chance for us to keep everyone updated in the goings on of our business, aka the big, bad career world. In his interesting article appropriately titled ‘The Top 10 Benefits of Social Media Marketing’ – Jayson Demers says that now around 92% of marketers are now claiming social media as avidly important for their business. He also says that social media is key for brand recognition and we couldn’t agree with him more – we believe we’re a great brand and we want to be recognised.

The beauty of social media is its versatility, it can be used in so many different ways and for so many different things, yet all with the potential to grow into something huge, no matter how small – ever heard of the phrase; ‘it all started with a simple re-tweet?...No, us neither. But you will. Soon. 

BMS Recruitment was established in 2014 after the directors identified a need for a flexible, progressive recruitment agency capable of wide provision. Speak to them today

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