Fri, March 17th, 2017
It's not just physical goods that we sell abroad
See the word ‘export’ and it immediately conjures up images of widgets being stuffed into a box and being put on a boat or a plane to some far flung corner of the globe.
But it is not just physical goods that we sell abroad – knowledge, talent and expertise are also saleable assets.
The UK exports more than £120bn in services every year - and that figure keeps growing as British know-how is increasingly sought after in the international marketplace.
Liverpool & Sefton Chamber of Commerce, along with the British Chambers of Commerce and the Department for International Trade work hard to encourage more firms to trade overseas.
A key aspect of that process is helping companies to identify export potential then encouraging them to start looking beyond British shores.
To give a simple example: if someone overseas pays to download a piece of music recorded by a Liverpool-based band, that is an export.
Across the Liverpool city region the creative and digital sector is worth almost £1bn annually. In the Baltic Triangle area of Liverpool alone there are more than 400 businesses.
There’s a company in Southport - Wyzowl. It creates what are called ‘explainer videos’ - animations on a company’s website that explain what that company does.
To date, Wyzowl has produced more than 1,750 videos for over 1,000 companies in 40-plus countries.
A Liverpool firm, New Mind | tellUs, produces tourism websites both in the UK and across Europe.
And music publisher Ditto, based in Elevator Studios in the Baltic Triangle, achieved 850,703 song sales in 2016 and 328,972,789 streams across the world.
In the last few months Gary Millar, Liverpool’s Deputy Mayor, has returned from trade trips to China saying that our creative and digital expertise is now highly sought after.
You may believe the market for your particular service or expertise is just local - chances are you’re wrong.
If someone around the corner values the service you provide, why shouldn’t someone on the other side of the world also potentially see the same value?
Liverpool & Sefton Chamber of Commerce run free international trade training courses, programmes and events. We can also help with export documentation, incoterms and letters of credit – we’re a one-stop-shop for those looking to take their business to the global market.
Start your international trade journey today by calling Liverpool & Sefton Chamber on 0151 227 1234 or visit http://www.liverpoolchamber.org.uk/services/international.aspx