Mersey PR firm Polaris goes global with help from Chamber

Fri, March 24th, 2017

Trading internationally isn’t just about exporting goods

Family-run Liverpool city region PR business Polaris Media is living proof that trading internationally isn’t just about exporting goods.

The business, run by Ben Pinnington, has built a solid reputation in the North West with clients in the engineering, maritime and export sectors.

They include world-renowned Birkenhead shipyard and engineering business, Cammell Laird as well as Atlantic Container Line and Seatruck Ferries.

New markets

And, thanks to the influence of its globally-facing maritime clients and with the help of Liverpool & Sefton Chamber of Commerce, the firm is now successfully trading internationally.

Director Ben Pennington explained: “We are pleased to now have clients in the UAE, Oman and India and we have also recently joined Illinois Chamber in Chicago where a family connection enables us to visit on a regular basis.”

In 2015 Polaris diversified into digital publishing launching two international business news websites - www.OmanGBnews.com and www.IndiaGBnews.com.

Indian adventure

Ben added: “Our exporting adventure started by working in Oman for two big maritime companies Oman Drydock and Oman Shipping.

“This lad to us getting to know people in India. We were fortunate to be introduced to the Maharana of Mewar, Shriji Arvind Singh Mewar, who has appointed us to raise awareness and create fundraising opportunities for his charitable foundation which curates the City Palace Museum in Udaipur.

“The Maharana has worked enormously hard for more than 30 years to transform Udaipur into one of India's prime tourism and heritage destinations.

“People in the UK will know it best for being the setting of James Bond Octopussy as well as numerous Royal visits. But there is much more to Udaipur and the City Palace which

houses world class galleries of photography, silver, armoury and paintings and many artefacts have connections with the UK.

“It is a real privilege to work with the foundation and visit Udaipur which is so beautiful and known as the Venice of the East.”

Chamber connections

Polaris’s relationship with Liverpool & Sefton Chamber stretches back a decade and its help has been important in allow Polaris to realise its overseas ambitions.

Ben said the chamber offered them the opportunity to network and learn about new markets.

He added: “The chamber was very supportive when we first started exporting around four years ago.

“It helped us apply for funding to travel to the Middle East and India as well as trade fairs around Europe and the Middle East. That really helped in those early days.”

Knowledge exchange

One of the next steps, said Ben, is to see how Polaris can utilise the relationships forged overseas to benefit its clients back here in the UK.

“We are still at the beginning of our exporting journey, but we always look to bring it back to the UK.” he said.

“We recognise Polaris has to be different to stand out and having an international outlook and contacts book is one way to offer extra value to clients.

“Many businesses export and they need advisers with knowledge of markets they operate in. This is likely to be of even greater importance post Brexit when we have to look outside the EU for trade.

“We've also learnt over the years you have to put others before yourself if you want to succeed long term. If you pocket the money and don’t reinvest in people and new projects your business will diminish.”
 

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