It’s a good time to own a small business

Digital Marketing is now an accessible tool for all but there must be a strategy

Tue 10th, Mar

As we emerge blinking from the recession, the world seems full of opportunities. Businesses are beginning to invest again. Consumers are feeling more confident and even the banks have stopped pretending we don’t exist.

It is also possible, really for the first time ever, for small business owners to market their products and services without spending any money. Social media and email marketing are both effective ways to attract potential customers to your website and apps such as Hootsuite and Mail Chimp are free to use and deliver professional results.

I recently delivered a Tech Tuesday seminar at the Liverpool Chamber in which I discussed some of the tools we use to grow our client’s businesses.

These included:

Marketing Grader from Hubspot which will provide you with a free assessment and plan to improve your online marketing.

www.marketing.grader.com

Adespresso which will help you manage Facebook advertising campaigns.

www.adespresso.com

Leadpages which are easy to create single page websites, called landing pages, which significantly improve conversion from online advertising.

www.leadpages.com

AgileCRM which will enable you to set up sophisticated email and text sequences to follow up new business leads.

www.agilecrm.com

LoyalBlocks which is an automated mobile loyalty program for retail and hospitality businesses.

www.loyalblocks.com

So how does a marketing consultancy expect to prosper in an environment when so much help is available online?

Firstly, even free marketing technology is actually relatively complex and small business owners really appreciate someone taking the time to guide them. A few pro tips can save hours of frustration.

Last year the Tech Tuesday seminars helped hundreds of business owners to take advantage of social media, email marketing and the mobile web.

Secondly, tools alone will not deliver effective results. A clear strategy is essential to put marketing in context and allow it to be measured and therefore improved.

Thirdly, once small business owners experience success with marketing they are able to develop an investment model enabling them to profit from automation and professional help.

We are launching a free webinar series to help small business owners successful plan their marketing, attract new leads, convert prospects and maximise lifetime customer value.

If you would like an invite please go to www.felixclarke.com/events.

Check out more events being held this 'Digi-March'

Read More
Leave a comment

Happy 9th Birthday 6th Door Ltd

Tue 19th, May

As I’m leaning on the stand-up desk in my makeshift home office, that over the weeks has been turned into a video and podcast recording studio

How to take back control of your water costs

Fri 13th, Mar

While most businesses already have a comprehensive strategy in place for their electricity and gas consumption, water management is often overlooked.

How to choose an energy consultancy

Fri 13th, Mar

Most business owners recognise the advantages of shopping around for the best energy deal, but without the time, resource and expertise to find the best tariff, it can be an almost impossible task.

Business energy: Don’t get caught out by rollover rates

Fri 13th, Mar

As a busy business owner, you may feel there are not enough hours in the day to secure your next energy contract. You know you’ll get around to it, but when you’ll get around to it is another matter.

Business water matters – Top 3 water saving tips

Fri 13th, Mar

Water is often referred to as ‘the forgotten utility’. While many large businesses are clearly focussed on their comprehensive energy strategies, it seems many are yet to implement a strategy around managing their water usage.

Know where your cloud data is stored or risk a GDPR fine

Thu 27th, Feb

For businesses who have chosen cloud-based data hosting services there’s a temptation to relax and think “great, we’re paying someone else to take care of our data, we don’t need to worry about it any more.”

Transparency plans could slow down region’s business growth

Thu 27th, Feb

Efforts by regional start-up initiatives that have led to Merseyside outperforming the rest of the UK when it comes to business growth could be hampered by new government proposals, a leading legal expert has claimed.

Backup or risk losing your business

Thu 13th, Feb

Maintaining a robust backup is hard work, it’s important to not only build the correct solution for your business and trust your IT support provider to look after it, but to also maintain a sense of urgency as a business owner to...

Information Destruction and Compliant Data Handling in the Education Sector

Thu 13th, Feb

Identity theft costs the UK economy £5.4 billion and a recent BSIA report showed 169,592 cases of identity fraud, representing an increase of 49% over the previous year.

Give Your Business Utilities a Refresh for 2020

Mon 20th, Jan

January is a time for reflection for most people and this includes business owners, with the new year bringing with it an opportunity to take stock of performance during the past 12 months, create goals for the year ahead, and ensure...