Removing overwhelm from Marketing – Planning and Structure

Transform your marketing for 2017

Posted by Amanda Dodd

Founder and Creative Director of Koogar Limited

Mon 24th, Oct

One of the biggest problems that many business owners and marketing managers have is that they become overwhelmed with their marketing. This is a huge issue, especially for business owners, as this can often lead to them either ignoring their marketing all together or just posting on Facebook every now and then.

This can have detrimental effective upon business effectiveness and can even lead to companies going out of business due to not getting any new business. One fairly simple way of preventing this is to understand your business and what you are trying to do better and then to add structure to the marketing you are implementing.

How does this prevent marketing overwhelm?

You might be wondering how understanding your business better will help with your marketing overwhelm, surely you need to know more about marketing?

While developing your marketing knowledge, marketing communications is also very important and it is far more crucial that you understand your business. If you understand your business and identify the audience that your products and services solve a problem for, then it is MUCH easier to produce specific, targeted and focused content that can engage with them effectively.

Furthermore, if you understand your customers fully, you will know where to find them in terms of marketing channels and you will develop an understanding of which channels are most effective for your target audience, meaning that your confusion over WHICH media channels to be engaging with will dissipate.

Understanding which channels are effective will also drive your marketing motivation and creativity to understand your customers further in terms of their interests and hobbies, which are great topics that can be integrated into your marketing communications to drive engagement and profit.

Structure is the key

Once the understanding is in place, you have identified the channels that are best to communicate with your target audience and you are motivated to produce engaging content all you need is structure.

Structure is key because it again makes marketing less confusing, more tangible and less overwhelming.

It can do this in a number of ways, but firstly it is essential to have a marketing calendar. This outlines the marketing that needs to be implemented each and every day, and helps you manage your content creation by breaking the marketing needs down into days and week.

Secondly, making your marketing measurable is also important for planning your marketing, as well as reducing overwhelm. This is because if your marketing is measurable you can then see how effective it is, which channels are the most impactful, which are the most cost-effective and consequently you can make informed decisions on the adaption and development of your marketing.

Other structural elements to consider are your sales process and referral process, and how your marketing communications strategy can be successfully integrated into these two key elements of your business.

Integration

Overall, while marketing overwhelm can become hugely problematic for many businesses it can be broken down by developing understanding and integrating that understanding into the structures of your business.

 If you feel overwhelmed by your marketing and would love some assistance in developing that understanding and effectively integrating it into your marketing structures then our marketing planning day is the one for you.

Transform your marketing for 2017 is the event you need to kick start your business for the New Year! It is taking place on the 7th of December at Liverpool & Sefton Chamber of Commerce. For more details visit the Facebook event or the Eventbrite page to purchase tickets.

https://transformyourmarketing2017.eventbrite.co.uk

https://www.facebook.com/events/1725950431060210/1725976141057639/?notif_t=like&notif_id=1476899714669406

Leave a comment

Why now is the right time to take IoT seriously

Mon 27th, Jul

Guest blog by Alan Nunn – Communications Subject Matter Expert at CGI

How IoT can create a sustainable future for water

Mon 27th, Jul

Guest blog by Graham Hainsworth – Director Consulting in CGI’s Water Sector Business

Happy 9th Birthday 6th Door Ltd

Tue 19th, May

As I’m leaning on the stand-up desk in my makeshift home office, that over the weeks has been turned into a video and podcast recording studio

How to take back control of your water costs

Fri 13th, Mar

While most businesses already have a comprehensive strategy in place for their electricity and gas consumption, water management is often overlooked.

How to choose an energy consultancy

Fri 13th, Mar

Most business owners recognise the advantages of shopping around for the best energy deal, but without the time, resource and expertise to find the best tariff, it can be an almost impossible task.

Business energy: Don’t get caught out by rollover rates

Fri 13th, Mar

As a busy business owner, you may feel there are not enough hours in the day to secure your next energy contract. You know you’ll get around to it, but when you’ll get around to it is another matter.

Business water matters – Top 3 water saving tips

Fri 13th, Mar

Water is often referred to as ‘the forgotten utility’. While many large businesses are clearly focussed on their comprehensive energy strategies, it seems many are yet to implement a strategy around managing their water usage.

Know where your cloud data is stored or risk a GDPR fine

Thu 27th, Feb

For businesses who have chosen cloud-based data hosting services there’s a temptation to relax and think “great, we’re paying someone else to take care of our data, we don’t need to worry about it any more.”

Transparency plans could slow down region’s business growth

Thu 27th, Feb

Efforts by regional start-up initiatives that have led to Merseyside outperforming the rest of the UK when it comes to business growth could be hampered by new government proposals, a leading legal expert has claimed.

Backup or risk losing your business

Thu 13th, Feb

Maintaining a robust backup is hard work, it’s important to not only build the correct solution for your business and trust your IT support provider to look after it, but to also maintain a sense of urgency as a business owner to...