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Communication can be curious, but always crucial


On the day that the Cambridge Dictionary publishes its latest edition, complete with thousands of new words and phrases driven largely by the digital age, it is a reminder that communication is a crucial and ever-changing process.

While I cannot claim to be part of a ‘broligarchy’ or understand the correct use for ‘skidibi’ in a sentence – and nor would I condone the use of a ‘mouse-jiggler’ for remote working – the evolving and sometimes curious nature of how we engage with each other and share ideas has arguably never been more textured.

This week is also when fieldwork begins for our latest Quarterly Economic Survey (QES). Undertaken at a national level with British Chambers of Commerce, the survey is the largest barometer of business mood in the UK and provides invaluable insights into how organisations here in the Liverpool City Region are feeling and faring.

The findings of the survey are used to lobby government departments on behalf of businesses and directly influence policymaking through regular dialogue with ministers. The previous QES data enabled us to collect and collate some excellent insights from businesses about the impact of NICs increases and the impending employment rights bill, which we were able to share with colleagues in local government, the media and across our network.

As with any research undertaking, however, the data is only ever as good as the input. Invariably, a larger and more diverse sample size of respondents creates a more accurate understanding of the picture. Therefore, I would urge all LCR businesses, whether they are Chamber members or not, to make their voices heard by completing the survey. Here is the link to take part https://www.surveymonkey.com/r/LCRQESQ32025

These are uncertain and challenging times for many businesses, while others can identify opportunities in the margins, so whether you are currently taking evasive measures, your plans are on hold, or you’re going for growth, we need to hear about it all.

Of course, the QES is not the only way to communicate and engage with us. We are the lead convener for the Local Skills Improvement Plan, a really important mechanism for connecting the needs and experiences of businesses with the education and skills programmes offered by schools and colleges.

Our teams at Liverpool Chamber are always available to take your call or meet for a coffee, and we have more formal marketing channels, such as our Well Connected magazine or website pages, where you can share your insights and offer thought leadership on the issues that matter to you and your business.

Whatever your preferred method of communication, we are here to listen.

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