5 Minutes with Anthea, Events Manager at Liverpool Chamber

Fri, February 21st, 2020

Anthea takes five minutes from her busy schedule organisisng events to answer...

What does a typical working day look like?
There is no typical day really. Everyday there is a new event to plan, a member to support or new collaborator to meet and discuss joint working opportunities.

What changes would you like to see to improve or develop your sector?
Event Management and Event Marketing is an ever changing sector. When once, events were seen as a way to entertain your clients and potential clients, it’s now about sharing expert knowledge, best practice and creating business opportunities. There are more and more events vying for the same audience and you have to become more and more innovative in order to create events that people want to attend and more creative in how to promote those events in order to get your attendees. I would like to see more use of technology to engage with guests, to make events more accessible for those who would normally struggle to get to venues and for more collaboration between organisations, if we’re all going for the same pool but with different offerings, why not work together more?!

What advice would you give your teenage self?
Oh gosh good question! Never underestimate yourself, you are stronger than you realise.

Where would we find you on your day off?
Usually trailing behind my daughter along a high street somewhere with my purse in hand!

What is the best advice you have been given in your career?
The best way to succeed is to help others along the way.

Who or what has inspired you in your career?
My mother is my hero. She left her home country on her own and built her life in England. Becoming a single mum was tough but she taught me that with a determined mind and strong work ethic you can overcome any challenge life throws at you and you can create a life you can be proud of. As a single mum myself, I strive to be the same positive role model for my daughter.

Why choose Liverpool City Region?
When I left London I moved to Liverpool and I was made to feel so welcomed and safe. I’ve worked in the City Region for over 20 years and for me it is the best place to do business. The sense of community is getting stronger all the time, with developing infrastructure and more and more businesses realising the many benefits of choosing the City Region to do business, it is set to give other major cities a huge run for its money.

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