World Cancer Day 2021

Wed, February 3rd, 2021

Cancer Research UK is calling on all to support & celebrate World Cancer Day...

Cancer Research UK is calling on individuals and organisations to support and celebrate World Cancer Day this Thursday 4th February.

World Cancer Day brings people, communities, and entire countries together to raise awareness and take action on cancer. The initiative is led by the Union for International Cancer Control with Cancer Research UK a coalition board member and one of a thousand members across 172 countries. Cancer is a global challenge. In 2018, 18 million people world-wide were diagnosed with cancer. Today, thanks to research, 2 in 4 people in the UK survive their cancer for 10 years or more - but there is still a great deal of work to be done as cancer incidents are rising around the world as we all live longer.

The prospects of major advances in tackling cancer have never been greater and international collaboration and funding are the keys to realising opportunities. Across the North-West of England, Cancer Research UK funds Senior Research Nurses in Liverpool and Manchester who help to deliver ground-breaking clinical trials and studies. In Liverpool, the charity is funding a team working on an imaging tool to detect microscopic changes in mouth tissue which sometimes develop into cancer when they go undetected. Another team has been looking into new treatment options for people diagnosed with pancreatic cancer. Often, these developments in cancer diagnoses and treatment are accelerated through international collaboration. For example, the Cancer Research UK Manchester Institute works closely with institutions in the USA, Asia, and Australia on the development of new drugs that could one day revolutionize treatment for cancer patients around the world.

Unfortunately Cancer Research UK is predicting a dramatic loss of financial support as a result of the pandemic However, individuals and companies have been rallying to support the charity as best they can in these difficult times. World Cancer Day is an opportunity to focus our attention on 'the cancer epidemic'. The charity has a dedicated webpage for the day, suggesting ways in which individuals and companies can support the event - you can read more here.

A host of corporate partners are also supporting the initiative by focusing platforms and personnel on the fundraising mission. Ticketmaster staff will be wearing Cancer Research UK Unity Bands in 22 countries across the world, as well as organising staff fundraising and encouraging customers to donate. Scottish Power will light up their iconic Glasgow headquarters as a mark of unity, and eBay is offering customers the option to add a donation when paying for items. Donations are also being accepted through the Revolut Donations platform for the first time and retailers M&Co and The Works will be selling Unity Bands in stores throughout February with the bands also available online through the Cancer Research UK website.

Helen Soutar is the Partnership Manager for Cancer Research UK in the North-West with a specific remit to develop partnerships with law firms. Approximately one third of the charity's income is derived through gifts in wills. Across the Liverpool region alone some of the top private client legal practices have facilitated more than £600,000 in pledged income for Cancer Research UK from clients during 2020 alone. Helen says "World Cancer Day is an opportunity for corporate partners to show how they can raise the bar through innovation and collaboration during these trying times. Cancer is not going away, in fact, the statistics tell us that one of two of us will experience a cancer diagnosis in our lifetime, so now is the time to come together and support life-saving research."

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