Free Bus Travel for All Santa’s – And Media Partner is Announced

Santa’s will set off at 9.30am from Pier Head Liverpool on the city’s iconic waterfront, before heading through Grade I Listed Royal Albert Dock Liverpool and the city centre, with a spectacular grandstand finish outside Liverpool Town Hall featuring stilt walking festive characters and ‘real’ snow.

Arriva North West is supporting the Liverpool Santa Dash for the fourth time by offering participants free travel on the Arriva bus network across Merseyside throughout Santa Dash day (Sunday 5 December).

To claim complimentary bus travel to or from the city centre, Santas must be wearing their Santa suit and race number on the morning, or their Santa suit and finishers’ medal when travelling home afterwards. There is no time cut off time post run.

Lisa Pearson, Arriva Head Of Marketing, commented:

“The Santa Dash is a great event that really unites the people of Liverpool for a day of festive fun while raising much-needed funds for charity. It’s a pleasure to once again be involved by offering free travel to all those taking part. We’re looking forward to seeing lots of red and blue Santas on-board our buses and throughout the city on the day.”

The festive spectacular returns for its 18th consecutive event, and more than 3,000 Santas have already signed up.

Liverpool-based Appreciate Group is this year’s headline partner; event charity is Alder Hey Children’s Charity; with St Johns Shopping Centre hosting the pop-up Santa Dash shop.

Now organisers BTR Liverpool are excited to announce In Demand Radio as official media partner. In Demand Radio launched on DAB in November 2020 for Liverpool and the North West, with award-winning DJ Lee Butler presenting the primetime Brekky Butler weekday breakfast programme and weekend dance show Plastic Surgery.

In Demand anchor Lee Butler, who will also be taking part in this year’s Santa Dash, explained:

“We’re proud and thrilled to be official media partner of the Appreciate Group Liverpool Santa Dash. It’s an incredible day with such a great sense of community, love and passion for the event, with participants supporting so many fantastic charities including Alder Hey.

“I can’t wait to be there. We’ll be doing a Ravin’ Fit style warm-up, some of my fellow presenters will be there with our brand new Boogie Bus, and I’ll be joining in alongside the thousands of red and blue Santas. People getting fit while embracing the festive spirit – it’s going to be a very special day.”

BTR Liverpool is the leading independent organisation for creating, managing and delivering headline race events across Liverpool City Region.

Created by BTR Race Director Alan Rothwell, the Liverpool Santa Dash was first staged in 2004. The 1K Mini Dash for under 12s was added in 2007, and blue Santa suits were introduced in 2010.

Liverpool Santa Dash is an accessible event open to everyone – wheelchair participants, walkers, joggers, runners, families, friends, colleagues, tiny Santas in prams, and even four-legged furry Santas.

The pop-up shop at St Johns Shopping Centre is open seven days a week for registration or Santa suit collection. The shop is located on the upper level near the Matalan bridge and will remain open until Saturday 4 December – open Monday to Saturday 9.30am to 5pm, and Sunday 11am to 4pm.

The registration fee covers all costs to organise and deliver the event including road closures, safety measures, Santa suits, medals, goody bags, and entertainment.

Appreciate Group have been based in the region for more than 50 years and are home to many of the nation’s most loved gifting and reward products including Love2shop, highstreetvouchers.com, and Park Christmas Savings.

Dashing Santas are being encouraged to walk, jog or run to raise funds for Alder Hey Children’s Charity. The charity recently launched its new £2.5million Surgical Neonatal Appeal to help develop a state-of-the-art unit for newborn babies and their families.

Any Covid-19 guidelines required at the time of the event will be followed.

For full details and online entry visit https://www.btrliverpool.com/santa-dash