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The shortlist for this year’s Liverpool City Region Tourism Awards has been unveiled – and they continue to recognise excellence across the City Region’s tourism and hospitality sector.

The annual awards are delivered by Growth Platform – Liverpool City Region Growth Company and this year in association with Liverpool BID Company.

Every year the judging panel sifts through the many applications to narrow down the very best, who will now go forward to the final judging panel ahead of the awards ceremony taking place at Liverpool Cathedral on 10 March 2022.

Peter Sandman, Head of Visitor Economy Development at Growth Platform, said:

“It’s great to see the visitor economy sector throwing their support behind these awards – this year we have seen close to a 40% increase in applications with many of those being new businesses getting involved for the first time. We are privileged to hold the event in such a stunning venue and to be able to celebrate our unique, diverse and resilient sector in style.”

The 17 categories include awards for best hotel, restaurant, and attractions, alongside some new awards for ‘Resilience and Innovation’ and ‘Unsung Hero’ with the return of the ‘Hidden Gem’ category which highlights the City Region’s best kept secrets and is put to a public vote.

Long-term supporter of the awards, the Liverpool BID (Business Improvement District) Company have stepped up as headline sponsors this year. Also confirmed are Quest Liverpool, Liverpool ONE and National Museums Liverpool as associate sponsors with ACC Liverpool, BDO LLP, Epic, Lu Ban Restaurant, Merseyrail, Ticket Quarter and Wirral Chamber as category sponsors. The Metro have joined us as media partners and Amion Consulting will be sponsoring the drinks reception and the aftershow party will be at Masons Bar.

Today we are also announcing the ‘Hidden Gem’ category will be back again for 2021. This category will be voted for by the public and will recognise the region’s ‘best kept secret’.

We want to hear what people think is the best gem in the Liverpool City Region, whether that be in Liverpool, Halton, Knowsley, Sefton, St Helens, or Wirral. Gems may be attractions, bars, restaurants, tours, or natural assets which are off the main tourism trail. What is the city region’s best kept secret?

By nominating a ‘Hidden Gem’, they could be catapulted into the Tourism Awards spotlight. Further details can be found at

Sponsoring the ‘Hidden Gem’ category is The Guide. Jay Hynd, Director said,

“Liverpool City Region is packed full of hidden gems, all shining bright waiting to be discovered by tourists and visitors to our area. We are delighted to support this category and showcase some of the City Region’s best kept secrets. We will be encouraging as many people to vote as possible via The Guide Liverpool’s website so that the one overall unknown treasure can shine even brighter.”

The shortlist is:

New Tourism Business Award

Boom Battle Bar: Liverpool
Liverpool Food Tours
Liverpool VRVE
SKAUS Store & Cafe

Independent Tourism Business of the Year

Duke Street Food and Drink Market
Fab 4 Taxi Tours
Liverpool Beatles Museum
Liverpool Everyman & Playhouse Theatres
Liverpool Food Tours

Taste of Liverpool Award – Café/Bistro of the Year

Benty Farm Tearooms
Bold Street Coffee
Cafe Tabac
Caffe Cream of New Brighton

Taste of Liverpool Award – Restaurant of the Year

Buyers Club
Delifonseca Dockside
Lu Ban Restaurant
Marco Pierre Steakhouse Bar & Grill Liverpool
The London Carriage Works

Pub of the Year

Liverpool Gin Distillery
The Bridewell
The Denbigh Castle
The Windmill Southport

Resilience and Innovation Award

Cruise Liverpool
Liverpool ONE
Liverpool Philharmonic
Lu Ban Restaurant

Ethical, Responsible and Sustainable Tourism Award

Redstones Cottage
Sefton Park Palm House Preservation Trust
Strawberry Field

B&B and Guest House of the Year

Sunnyside Guest House
The Braemar Southport
The Heidi Bed & Breakfast

Self-Catering Accommodation of the Year

EPIC Apartments
Quest Liverpool City Centre
Staybridge Suites Liverpool
Staycity Aparthotels, Liverpool, Waterfront

Hotel of the Year

Formby Hall Golf Resort and Spa
Hope Street Hotel
Pullman Liverpool
Titanic Hotel Liverpool

Small Visitor Attraction of the Year

Royal Liver Building 360
Sefton Park Palm House
Strawberry Field
Western Approaches

Large Visitor Attraction of the Year

Knowsley Safari
Liverpool Cathedral
Tate Liverpool
The Atkinson
World Museum

Experience of the Year

British Music Experience
Liverpool Food Tours
Treasure Trails

Unsung Hero Award

Connie Blakemore, Formby Hall Golf Resort and Spa
Gerard Madden, The Bridewell
Hannah Todd, The Interesting Eating Company
Phil Phillips, National Museums Liverpool

Tourism Young Person of the Year

Carlotta Cervia, Hilton Liverpool City Centre
Dana Heard, Camp and Furnace
Emily Doyle, Lu Ban Restaurant
Jaime Stanton, Woodside Ferry Village
Mark Langan, Holiday Inn Express
Victoria Smith, Shiverpool