Augmented reality (AR) has made the online buying process more tangible by offering consumers greater information about the products they’re buying.
Consumers can see how goods complement their existing environments with products like art and home furnishings rendered “in” consumers’ homes — or, when it comes to jewellery or makeup, on consumers themselves.
With AR, consumers’ shopping experiences begin to emulate in-store purchasing. AR offers e-commerce businesses the opportunity to grow sales because it provides customers with the convenience of e-commerce and the confidence of in-person shopping.
AR is a fantastic marketing tool, and it’s a delightful novelty for consumers, too. Leading with the “fun” that AR offers can help businesses build engaging and positive customer experiences and a lasting brand.
AR integration is spread unevenly across different industries, with some sectors and businesses taking more initiative than others. L’Oréal, DFS and ASOS have been among the largest players in AR integration since 2020. Industry experts predict that e-commerce businesses in the healthcare and education sectors will benefit the most from AR integration in the future.