The duo behind Northern’s new on-board announcements have appealed to customers to ‘speak now or forever hold your peace’ if they’ve mispronounced your local station.
Peter Corley and Laura Palmer have pledged to return to the studio and re-record any station name that customers believe doesn’t respect local pronunciation.
“Whilst every effort was made to get them right first time, we know how proud people across the North of England are of their regional dialect” Peter and Laura said. “Who knows how long these recordings will be in the system – so now’s your chance to correct us if we’ve got it wrong.”
The pair both work for Northern and were asked to front the new announcements after being urged by colleagues.
Corley is a conductor based in York and Palmer is Northern’s cyber security and compliance manager. Whilst this is their first official ‘voiceover’ work, Corley has some previous experience having served in the army as a radio operator before joining Northern in 2019.
Roll-out of the new recordings began last month, with all trains in Northern’s fleet set to be using them in a matter of weeks.
Stations that have already been subject to specific pronunciation work include:
|Slaithwaite (West Yorkshire)||Slouwit|
|Hall-i’-th’-Wood (Greater Manchester)||Hal-ith-wood|
|Cark & Cartmel (Cumbria)||Cark-n-cartmel|
|Sowerby Bridge (West Yorkshire)||Sowby Bridge|
Tricia Williams, chief operating officer at Northern, said:
“Some of the stations on our network are pronounced very differently to how they appear in writing.
“As a local, there’s nothing worse than someone mis-pronouncing your hometown – especially when you have to hear it every time you use the station.
“Peter and Laura have done a fabulous job – but it never hurts to check with the people that matter the most.”
Northern is the second largest train operator in the UK, with 2,500 services a day to more than 500 stations across the North of England.