Virgil Van Dijk and Curtis Jones compete for the Best Santa title
November 6th, 2023 – Liverpool Football Club players have celebrated Christmas early in a new campaign with VistaPrint, the print and design partner to small businesses, celebrating the ‘earliest Christmas gifting ever’.
The campaign captures the joys of personalised presents with Liverpool Football Club star players gift-giving VistaPrint’s products, well ahead of the festive season.
Liverpool FC Captain, Virgil van Dijk, and midfielder, Curtis Jones, each channel their inner Father Christmas, delivering humorous gifts to the team, as they compete for the title of best Santa.
The items gifted include unique players’ photos printed on wrapping paper, mugs, calendars, towels, t-shirts, water bottles and blankets, among others.
Throughout the video, players share jokes about the personalised items from VistaPrint they are gifted. Diogo Jota, Trent Alexander-Arnold, and Andy Robertson, as well as other members of the squad, all make amusing cameos in the video, which is filmed in Liverpool’s state-of-the-art training complex.
Antoine Thieser, Brand Strategy Director Europa at VistaPrint said:
“Liverpool Football Club is an important partner for us and helps us support small businesses across the UK. We always enjoy working with the players and we know the huge importance of the club within the local community. Our 2023 Christmas campaign is a light-hearted take on personalised gifts. We hope it will inspire football fans to get ready for the festive season with these fun and creative custom products.”
Ben Latty, Commercial Director at Liverpool Football Club said:
“It is fantastic to see VistaPrint’s Christmas campaign come to life. I’m immensely proud of the work that Liverpool FC and VistaPrint do together to put a spotlight on small businesses throughout the season, and I look forward to continuing to champion them further into the New Year. This important work aligns closely with The Red Way, our club-wide sustainability programme, which is a commitment to build a better future for our people, our planet, and our communities.”
The campaign is a continuation of the partnership between VistaPrint and Liverpool FC which aims to empower local small businesses by promoting them on the global football stage. VistaPrint’s existing partnership with Liverpool FC includes the Small Business of the Match (SBOTM) initiative where small business owners from across the UK have the opportunity to market their brand via pitch-side advertising during Liverpool FC home games.
The campaign will be exclusively shared across Liverpool FC Instagram, YouTube and Facebook channels.
Custom Christmas gifts are available now via vistaprint.co.uk