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TPE features Bill Withers’ classic in ‘getting together’ centred homage to travel

TransPennine Express (TPE) has launched a new campaign, which encourages making the most of getting together for a ‘lovely day’ featuring Bill Withers’ 1970s classic.

The 30-second film, which was developed in collaboration with The&Partnership Manchester, aims to encourage people to make the most of getting together across the north of England and into Scotland.

Darren Higgins, Commercial Director at TransPennine Express, said:

“We’re proud to unveil our new campaign centred around how we help bring people together – providing lovely days out to beautiful beaches, big cities, and country escapes.”

Bill Withers’ timeless Lovely Day provides a catchy and upbeat soundtrack to the campaign which follows the adventures of TPE’s characters as they travel by train for an exciting day out across the TPE network.

Darren added:

“The campaign also sees the return of our loveable bucket and spade characters, along with a torch and battery enjoying a movie at the cinema, a paint pot and brush visiting an art gallery, and a set of bagpipes huffing and puffing on a countryside walk.”

“We wanted to demonstrate that every meeting can have a little extra meaning when you take a train with TransPennine Express.”

The campaign is running across TV, video on demand, newspapers, radio, social and digital channels as well as digital displays on the TPE network.

Adam McGowan and Danny O’Keeffe, Associate Creative Directors, at The&Partnership Manchester said:

“We wanted to show how we can all make the most of getting together across the region. It’s a campaign that’s packed full of little laughs and smiles along the way.

“We brought a new dimension to these characters, making them miniature and using stop-motion – which is a real labour of love. The attention to detail and level of craft involved is unbelievable. Catherine Prowse and her team at Blinkink did such a great job of bringing it all to life.”

TPE recently released its blueprint to make journeys better which includes its aim to inspire and encourage days out across the TPE network.