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EitC Double Finalists At 2024 Football Business Awards

Everton in the Community has been shortlisted for two awards at the forthcoming prestigious Football Business Awards.

The Club’s official charity is up for ‘Best Football Community Scheme – Premier League’ for its impactful and innovative work in continuing to drive social change and address societal challenges across Liverpool City Region as well as ‘Best Corporate Social Responsibility Scheme’ for its delivery of the ‘Steve Morgan Community Impact Model’ which is an intervention strategy centred around tackling social deprivation and inequalities that often hinder young people from getting the best start in life.

EitC has yet again been recognised as a finalist for its life-changing impact and delivery over the past year, with significant highlights including the official opening of The People’s Place – the first purpose-built mental health and wellbeing hub attached to a Premier League football club, which completed a £13 million regeneration of a key part of Liverpool 4.

Launched in October 2023, the charity also unveiled Trinity Project, an ambitious five-year strategic plan which set out its bold vision to create stronger communities and brighter futures for the city. Elsewhere, EitC supported tens of thousands of individuals through its delivery in the last 12 months and expanded its provision to 60+ programmes, including the region’s first female-focused project specifically designed to support women from the military with the transition back to civilian life.

Meanwhile, the charity’s implementation of the Impact Model has been acknowledged as a nominee for its positive CSR impact – with EitC’s delivery in Speke-Garston having generated a remarkable £35.6 million in total social value according to socio-economic specialists, RealWorth. Working with the Steve Morgan Foundation since 2020, the charity has made a tangible difference to lives of over 13,500 young people in Speke-Garston alone and building on that success, secured multi-million-pound funding to extend the Impact Model to South Sefton and L4 last summer.

Sue Gregory, CEO at the charity commented:

“We’re proud to be in the running to win both categories again this year. It’s testament to our ongoing commitment to support those most in need across Liverpool City Region through our life-changing work. During the past year, we’ve made great strides to expand our delivery and increase our impact, so it’s fantastic that our collective efforts as a charity have been recognised. We thoroughly look forward to the awards ceremony and are honoured to be up against such incredible organisations.”

Everton Football Club has also been shortlisted for Club-led category ‘Football Technology Award’ for its cutting-edge ‘Experience ALL’ Showroom, designed in partnership with Forward Associates. Situated on the ninth floor of the iconic Royal Liver Building in Liverpool city centre, the facility merges augmented reality with physical and sensory features to showcase the ALL membership offerings at Everton Stadium, which offer a reset of traditional football hospitality.

Now in its 12th year, the Football Business Awards rewards and recognises the important role clubs and businesses play in enabling the game to be a success on and off the pitch.

The winners will be announced at a glittering ceremony at The Brewery in London on Friday 24 May.

For more information on the Football Business Awards, click here.