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Local Florist joins bunch of Flower Magicians

The power of flowers celebrated across UK and Ireland on 8th June 2024

Local florist Gemma Wakerley who runs Booker Flowers and Gifts based in Liverpool will be joining 1000 other Flower Magicians when the flower industry comes together on 8th June.

The first ever awareness campaign for the floricultural industry, National Florist Day, will celebrate all that is wonderful about flowers, floristry and of florists and showcase the skill and magic that goes into it!

Because Flower Power is unique; goose bump inducing blooms that are used to celebrate every single life event; happy to sad, weddings to birthdays, new babies to exam successes and all the ‘just because’ purchases for a natural, healthy ‘pick-me-up effect’ only flowers can give.

And it is local Flower Magicians like Booker Flowers and Gifts who make the magic happen and not only create the most amazing creations but make sure customers have the very best, most wonderful, and totally affordable flowers they can buy.

With a week-long ‘Meet the Maker’ showcase which starts on June 1st, Booker Flowers and Gifts will be sharing quotes about what florists do and meet the showing how florists are expected to wear many hats and are not just florists.

During this time the they also have a special Florist Day bouquet on sale where £10 of each sale goes to Nugent Care, along with running a competition to win a bouquet where people have to nominate why they would like to send a bouquet to someone for a suggested £1 donation with all proceeds again going to Nugent Care.

All week staff will be wearing their beautifully hand-crafted flower crowns.

Commenting on their involvement in National Florist Day Gemma Wakerley said,

“There is so much more to the flower industry than people think … it is a multibillion-pound industry that stretches around the globe. I wanted to get involved in National Florist Day to highlight the most amazing us florist do. In particular my fantastic staff who pull out all the stops to help people on every occasion in their lives. Being part of National Florist Day will allow me to share just some of the magic we create every day and how we do it.”

In fact, as Caroline Marshall-Foster, Editor of the industry’s leading journal, The Florist Trade Magazine and Founder of National Florist Day says:

“There is there something magical about working with flowers, and florist shops are often at the heart of every community. Not only purveyors of beautiful blooms but engaging with everyone, across all ages and often seen as a safe place for a drop in and chat. Add in the fact that there is simply no occasion where flowers can’t convey a message; be it “I love you”, “I’m sorry”, “Congratulations”, “you’re amazing” or “thinking of you”, and you really can “say it with flowers” every day.

National Florist Day is the industry’s way of sharing that fabulousness and showing the public that there is so much more to flowers and floristry than meets the eye. That behind every bloom is an army of flower magicians waving their wands to create floral goosebump moments every day of the week.

Gemma Wakerley and Apprentice Oliver Low were also lucky enough to be invited to the official launch of the florist day website on May 15th as a guest of organise Caroline Marshal Foster at the Dorchester in Mayfair. Apprentice Oliver was selected as one of the young guns of the industry showing how floristry is a supportive industry and that having a disability need not be a barrier to entry.