Bauer Media is giving businesses an extra reason to plan ahead this festive season with its new XiMas offer – providing advertisers with 10% more impressions free of charge when they book a Digital Audio Campaign with audioXi before 31 December 2025.
The initiative is designed to help businesses of all sizes start 2026 strong, maximising reach and return on investment through the power of targeted Digital Audio advertising.
What is audioXi?
audioXi is Bauer Media’s advanced Digital Audio advertising platform, designed to connect local and national advertisers with listeners through trusted and engaging audio environments.
The platform delivers campaigns across Bauer’s iconic radio brands such as KISS, Magic, Hits Radio, Absolute Radio, and Greatest Hits Radio, plus premium podcast content and connected devices including smart speakers, mobiles, tablets, and cars.
With over 14 million monthly listeners and 1.3 billion monthly ad impressions, audioXi allows advertisers to reach audiences in precise locations and moments – from the morning commute to the evening wind-down.
Why audioXi is the Ultimate Local Digital Targeting Medium
audioXi combines first-party Bauer audience data with smart technology to deliver hyper-local, behaviour-based targeting. Advertisers can reach listeners in specific towns, postcodes, or regions – all within a brand-safe Bauer environment.
The platform uses contextual targeting (based on location, device, and listener activity) and dynamic creative optimisation to ensure messages are relevant and timely – whether it’s raining in Manchester or rush hour in Kent.
For local businesses, this means the same precision and accountability as digital display or social advertising – but with the emotional power and trust of audio.
10% Uplift on Digital Audio Campaigns
Book any Digital Audio Campaign through audioXi during November or December 2025, and Bauer Media will provide a 10% impression uplift completely free of charge.
Campaigns can be scheduled to go live anytime up to March 2026, making this the perfect time for advertisers to plan ahead and secure early-year activity at enhanced value.
Audio is a Trusted Medium
Audio has always been one of the most trusted and engaging forms of advertising. According to Radiocentre, radio achieves an average £5 return for every £1 spent, outperforming most other media.
Listeners actively engage with audio content throughout their day – from smart speakers at home to mobile apps and in-car listening – creating a powerful, personal connection with brands.
Recent RAJAR Q3 2025 results reinforce Bauer’s digital leadership:
Bauer continues to lead the digital audio space, with 33% of our listening via connected devices, outperforming the industry average of 30%. We’re also proud to be home to three of the UK’s top five digital-only commercial radio stations – KISSTORY, Absolute Radio, and Absolute 80s.
About Bauer Media
Bauer Media Audio UK is part of Bauer Media Group, Europe’s leading digital commercial radio broadcaster and audio operator. Its portfolio includes household-name stations such as Hits Radio, Greatest Hits Radio, KISS, Magic, Absolute Radio, Planet Rock, and Jazz FM.
Through its multi-platform offering – spanning broadcast radio, podcasts, streaming, video, and events – Bauer Media connects millions of listeners every week, offering brands trusted, measurable, and innovative advertising solutions.
For more information about the XiMas Offer or to book a Digital Audio Campaign with Bauer Media’s audioXi, visit:
https://hitsradioadvertising.co.uk/digital-audio-campaign-ximas-offer-2025
Press Enquiries:
Bauer Media Group – Customer Engagement Marketing customerengagementmarketing@bauermedia.co.uk
