How To Maximise Your Marketing From Entering Business Awards

With our Annual Dinner Awards 2016 approaching, we look at some of the key reasons you should nominate your business for awards

Posted by Daniel McGinley

Marketing & Events Officer - Liverpool & Sefton Chambers of Commerce

Tue 18th, Oct

In business it's constantly drilled into us to spread the good news that we do, whether it's to increase your image in the community, increase your sales or grow your brand, we all know it's essential. And yet, so many of us fail to capitalise on the biggest opportunity to spread our news and boast about the work we're doing - nominating our business for awards and riding the marketing wave that comes with it.

That's why, ahead of our Annual Dinner Awards 2016, we're going to highlight some of the ways you can benefit from nominating your business so that you don't miss out on the massive marketing opportunities awaiting at the end of the calendar year.

1. Free Marketing

Now, as mentioned above awards can be a fantastic opportunity for you to market your business, there's the potential to write posts on the back of your nomination, blogs explaining why your year has been fantastic and social media content highlighting the fact you've been nominated. But, not only is there the promotion that (hopefully) you'll do following on from your entry into the awards - there's also the fact the host of the awards will essentially be marketing your business for you, completely free of charge. In the build up to the awards ceremony, you can safely expect, social media activity, blogs, posts and (usually) a business panel of high level individuals examining what makes you great.  

Plus there's the added marketing following on from if you win the award, again this will include pictures, press releases and extensive Social media promotion - all a fantastic way to demonstrate your business has had a fantastic year.

2. It demonstrates to potential customers you've reached a benchmark you're proud of

Not only does entering awards give you an extensive arsenal of marketing activity, there's also the mindset benefit. The fact that entering for the award demonstrates to your potential customers that the service you provide is of the highest quality. Whether or not you win the award you'll still demonstrate by applying that you're proud of the quality you're bringing. To jump on this your marketing message needs to be a simple one of 'Take a look at how great our year has been'. 

3. Internal communication/mindset

While you're boasting about the fantastic work you've done it won't go unnoticed that your staff have played a big part of that success. Taking advantage of this for your internal communications will 100% go a long way in terms of happiness, pride and mindset going into the New Year for your staff. The message with this should be thanking staff for the part they've played and how the next year can be bigger and better. 

4. Increased creditability in the business community

(Hopefully) you know how fantastic your company is, what better way to show everyone that you're right then by having an award that proves it? Potential customers will see the fact you've won the award as a mark of your quality and in turn will give you the edge over competitors. Even if you don't win, demonstrating you were shortlisted will go along way in terms of showing that you're credible. 

5. The chance to enjoy an evening of celebration for the year you've had

With most awards there's usually an awards ceremony, an awards ceremony means one thing - a chance to let your hair down and reflect on the year you've had. Social media activity during an awards ceremony can help to demonstrate that again, you're proud of the year you've had. Regardless of whether or not you win, you can usually expect a fantastic evening with an insight and outcome of where you can expand on the year you've had.

Hopefully our five tips have given you a useful insight into how you can maximise your marketing for awards nominations, if you feel inspired to shout about your year, on the 1st December we're holding our Annual Dinner 2016 where we'll be celebrating the best of Liverpool business. If you're looking to nominate your business because you've had a year worth shouting about you can find out more information below.

Best of luck!

Nominate your business now for our Annual Dinner Awards 2016

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Thank you for writing this article. I believe that this is important as far as generating more business. Another good tip is to make sure that you run your business with excellence and an outstanding commitment for customer service. As an owner of a septic service company, the work we have done has generated word of mouth references that has given me more business than we can handle.

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