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29th Nov 2022 / 9:30 am - 11:00 am

LinkedIn for Personal Brand

LJMU, Egerton Court, 2 Rodney Street, Liverpool L1 2UA

Free (Members)

Register now

By: Liverpool John Moores University

Learn how you can use LinkedIn effectively for the purposes of personal branding, professional networking and career development.

LinkedIn for Personal Brand

This practical workshop will demonstrate how to use LinkedIn effectively for the purposes of personal branding, professional networking and career development. Come along to this session if you want to:

  • Build an effective LinkedIn profile and presence
  • Know how to manage your personal identity online
  • Understand how to effectively brand yourself
  • Maximise LinkedIn for professional success
  • Develop an online professional network

This session will help you in understanding and developing a personal brand, with a focus on using LinkedIn for building a strong digital presence.

The workshops will be delivered by Gemma Dale;

Gemma is an experienced HR professional, a Chartered Fellow of the CIPD, Fellow of the HEA and a regular speaker and writer on a variety of HR topics including employee engagement, flexible working and wellbeing. Gemma is the author of ‘Flexible Working’ published by Kogan Page as well as a range of e-books about HR and wellbeing. Her next book, ‘How to Work Remotely’ will be published in 2022.

Gemma is a lecturer in the Business School at Liverpool John Moores University where she teaches employment law and professional development skills. She also runs her own business, The Work Consultancy where she focuses on policy development, flexible and hybrid working and wellbeing.

You can find Gemma on Twitter @HR_Gem and her blog at

Please note:

* Free for eligible participants see criteria .

Enterprise Hub Skills at Liverpool John Moores University is funded by the European Social Fund. This programme is open to people living in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton) but please contact our team to check full eligibility criteria.

If you have not already done so, you will need to provide evidence of your right to work in the UK and fill in a registration form. Examples of evidence you could provide include:

  • Passport
  • payslip, National Insurance number, letter from HMRC
  • Birth or adoption certificate

We will also need some evidence of your current employment status, but our team will discuss this with you based on your individual circumstances. Please email our team for further information